I’ve spent over 16 years building digital, creator, and social ecosystems that translate cultural relevance into measurable growth.

My career began at the onset of social media, building community strategy in music before moving into entertainment journalism and luxury editorial production, including time as a content producer at Harper’s BAZAAR. That foundation shaped how I approach marketing today: culture first, infrastructure second.

Across luxury hospitality, wine & spirits, film, QSR, and growth brands, I’ve led integrated creator and paid social strategies managing $600K+ in annual budgets and 40+ creator partnerships – generating 148M+ in reach and $11.9M in earned media value.

I’ve increased engagement by 96% for a luxury spirits brand, driven 42% growth in paid reach, and contributed to $956K+ in incremental revenue across multi-channel campaigns.

My work blends brand storytelling, celebrity and VIP partnerships, multicultural strategy, and performance systems – ensuring brands don’t just show up online, but show up with intention and discipline.

I don’t believe in renting culture for a campaign cycle; I build the kind of presence that gets invited back into the room.