As Social Media/Audience Development Strategist at AlFeAde Records, Kenya Thomas leads development and strategy of both label & artist while managing a team of four to execute.
AlFeAde Records is a start-up label, with backing from Universal Music Group, with a focus on bringing emerging Afrobeats talent to the mainstream.
I developed a strategy to bridge digital marketing with social media growth marketing & creative content management across various social channels. I blueprint ed highly engaging digital first content narratives over the widest possible audience in the most effective ways while ensuring alignment to the brand and its artists.
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