As Influencer Marketing Specialist at Colangelo & Partners, Kenya Thomas leads strategy and execution of multiple client influencer brand campaigns.

#BuskIt Campaign
 
Tasked with developing an influencer marketing strategy for the launch of The Busker, a new to world Irish Whiskey, Kenya was entrusted with a budget of $500k to develop a campaign strategy + secure partners who would ideally push visibility to the brand while driving sales and traffic to The Busker Triple Cask Triple Smooth SKU. 
The strategy included partnering with celebrities and influencers who were bold, spontaneous and authentic; much like the product.  The campaign called upon partners who aligned with the brand and boasted mid to macro level followings on Instagram. These partners received an invitation to discover what inspires them by taking a moment to make a moment with The Busker #BuskIt!
Deliverables
• 1 Instagram Feed Post
• 2 Instagram Stories w/ swipe-up link to retail
• CTA for their followers to check the store locator to purchase in their area

 
Key Partners: G Eazy (Hip-Hop), Tinashe (R&B), Bia (Hip-Hop), Joseph Morgan (Actor) and Kip Moore (Country)
 
Results: 13.9mm reach, 16.9mm impressions, 20k swipe-up link clicks and an increase of 3.5k followers via Instagram while remaining under budget, for a total spend of $360k ($340k in partner fees and $20k in paid social media ads)
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