Luxury & Hospitality Strategy | Global Portfolio Launch

Thesis

When a heritage brand enters a new destination, credibility must arrive before scale.

The Move

Mandarin Oriental engaged our team to support the grand opening of Costa Navarino, one of its most anticipated European resort launches. The property carried the weight of brand legacy but limited global awareness given its emerging Greek destination status.

Compensation for creator partnerships was unavailable, requiring a strategy built on alignment, exclusivity, and experience rather than transaction.

The objective was not a burst of opening-week visibility – but sustained, season-long cultural presence.

The System

• Managed creator strategy across the Mandarin Oriental global portfolio, with focused execution for Costa Navarino’s opening
• Identified high-profile luxury travel KOLs aligned with Mandarin’s aesthetic and audience
• Structured multi-night stays built around curated itineraries and exclusive, property-specific experiences
• Secured full usage rights to develop a long-term content library
• Sequenced content release across peak travel season to ensure sustained visibility

Rather than flooding the market with posts, we prioritized quality and cadence. Each creator visit functioned as both endorsement and content production engine – generating assets that extended far beyond their personal feeds.

The result was a refined content ecosystem that mirrored the brand itself: deliberate, elevated, enduring.

Impact

• 58+ high-resolution assets secured with usage rights
• 52+ stories
• 6+ in-feed posts
• 12.8M+ reach
• $161,765 earned media value
• 90,000+ in-feed engagements

Costa Navarino entered the luxury travel conversation with composure; supported by a sustained content engine that extended well beyond opening season.